Edits is a video editing app made by Instagram. AgntFlow is an iOS app built specifically for real estate agents, with scripts, recording, and editing in one place. Here is how they compare for real estate short-form video.
Short answer: pick Edits if you want a flexible editor tied to your Instagram account and you like to edit. Pick AgntFlow if you want scripts, recording, and ready-to-post videos built around real estate. Both are good tools, and they suit different ways of working.
Side-by-side comparison
| Edits | AgntFlow | |
|---|---|---|
| Made by | AgntFlow | |
| Built for | Creating and editing videos for Instagram and beyond | Short-form video for real estate agents |
| Where you use it | Mobile app. The App Store listing shows iPhone, and Instagram's page lists iOS and Android | iOS app |
| Account | Log in with an existing Instagram account | Subscribe on the website or inside the app |
| Editing approach | Full mobile editor with a frame-accurate timeline, green screen, cutouts, and effects | Two guided editors: Text Overlay Video Editor and Talking Head Editor |
| Captions | Automatic captions, according to the App Store listing | AI-written captions and hashtags based on your market, niche, and tone |
| Export | Instagram states high-quality exports with no watermark | Finished videos ready to post |
| Scripts and hooks | Not built around real estate scripting | Scripts with Dax and AI-written hooks, personalized to your market |
| Recording to a script | Instagram links to a teleprompter tutorial for Edits | Record with Teleprompter, central to the workflow |
| Posting plan | Not described as a scheduler on the pages we checked | Built-in Scheduler to plan your posts |
| Pricing | The App Store lists it as free, with in-app purchases. Check Instagram for details | $60 per month, or $48 per month billed annually ($576 per year) |
| Best for | Agents who want a free, flexible editor tied to their Instagram account | Agents who want scripts, recording, and ready-to-post videos built around real estate |
Competitor details come from Edits's official pages and App Store listing as of the date above. Features and plans change, so check the current app before you decide.
What Edits does well
Edits is a strong editor made by Instagram. Per its App Store listing and Instagram's own page, it lets you capture clips up to 10 minutes long, edit with single-frame precision, use green screen and cutout backgrounds, generate captions automatically, and export in high quality with no watermark. It also ties into Instagram, so if Instagram is your main platform and you want a flexible mobile editor, it is a good choice.
Edits requires you to log in with an Instagram account, which suits agents who already live on Instagram.
Where AgntFlow fits better for agents
- Built for real estate. AgntFlow writes hooks, scripts, captions, and hashtags from your market, niche, and tone, instead of starting from a blank timeline.
- Scripts with Dax. Dax, the in-app AI scripting assistant, walks you through building a script, from a quick outline to a full script.
- Record with Teleprompter. Read your script while you film, which helps you finish talking head videos in one take. See our teleprompter guide.
- Two focused editors. The Text Overlay Video Editor makes 5 to 20 second videos with your hook on screen, and the Talking Head Editor handles clips where you speak to camera.
- Scheduler. Plan when each video should go out. You publish the videos yourself.
AgntFlow is a content creation app, not a guarantee of leads or views. You film your own clips, and it is available on iOS.
Who should use which
Pick Edits if
- You want a flexible mobile editor tied to your Instagram account.
- You like editing and want detailed control over cuts, effects, and audio.
- Instagram is the only platform you care about right now.
Pick AgntFlow if
- You want help with what to say, through hooks and scripts written around your market.
- You want to record with a teleprompter and get a ready-to-post video quickly.
- You want a tool designed for real estate agents, not creators in general.
Using both
The two are not exclusive. Some agents write and record in AgntFlow and use a general editor for custom projects. For more, read how to make real estate videos without a videographer, try the Free Hook Generator, or compare with CapCut, template services, and hiring a videographer.
Frequently asked questions
What is Edits by Instagram?
Edits is a video creation and editing app made by Instagram. You log in with an Instagram account to use it.
Is Edits good for real estate agents?
Edits is a capable general-purpose editor. It is not built specifically for real estate, so scripts, hooks, and a posting plan are up to you.
Is AgntFlow a replacement for Edits?
It depends on how you work. AgntFlow covers scripting, teleprompter recording, two guided editors, and scheduling for real estate short-form video. If you want a flexible editor tied to Instagram, Edits may suit you better.
Do I still have to film my own videos with AgntFlow?
Yes. You record or upload your own clips. AgntFlow helps with the script, caption, and editing.
Does AgntFlow post videos for me?
No. The Scheduler helps you plan posts, and you publish your videos yourself.