How to Get Real Estate Leads From Instagram and TikTok: A Simple 4-Step Loop

The quick answer

The simplest way to get real estate leads from Instagram and TikTok is a four-step loop: post short videos about your market, close each one with a comment keyword for a free resource, reply to every comment and DM and send the resource, then ask one question. Your videos attract homebuyers, and your conversations are where they turn into leads. This is AgntFlow's view of a simple loop, not a promise of any result, and it is built on replies to people who reached out to you, never on cold outreach.

The 4-step loop at a glance

1. Post. Short market-first videos, at least 3 a week, the same videos on Instagram, TikTok and YouTube Shorts.
2. Offer. One free resource people can ask for, with your profile link pointing to it.
3. Invite. Close every video with "comment [KEYWORD] for the free [resource]."
4. Reply. Answer every comment and DM, send the resource, then ask one question.

Step 1: Post short market-first videos

Start with what makes your market special: things to do, what newcomers should know, the community feel and what a normal Tuesday looks like. Add buyer and seller tips next. Listings and tours belong in the mix, but never on their own. If you are not sure what to film, our guide to what to post as a real estate agent has a simple weekly mix.

• Post at least 3 times a week. The loop only works if there are videos for people to find.
• Start with text overlay. Film market B-roll on your phone and put one hook on screen, as in our guide to real estate text overlay videos. Add talking head videos once you are posting consistently.
• Use the same video everywhere. Post each video to Instagram, TikTok and YouTube Shorts. You make it once and it works on all three.
• Speak to one person. A video made for one situation lands better than one made for everyone. See how to niche down as a real estate agent.

Step 2: Pick one free resource and point your profile link to it

People are more likely to raise a hand for something useful than for "contact me." Pick one free resource and make it the only thing your profile link points to. It does not need to be long. Good choices:

• A neighborhood guide for your market.
• A one-page local market cheat sheet.
• A buyer checklist.

Your bio is where people land when they check your profile after a video, so it should say who you help, where, and point to the same resource. Our guide to the real estate Instagram bio has a simple formula and 8 examples.

Need an opening line for your next video? Try the free hook generator to get hooks written for your market and niche.

Step 3: Close every video with a comment keyword

End each video with one clear next step: "comment [KEYWORD] for the free [resource]." Use one keyword that matches the resource, and say it out loud or put it on screen at the end of the video. Never say "link in bio" or "read the caption" as the call to action. A comment keeps the conversation in the comments, where you can reply right away, and it shows you who is interested. Our guide to real estate video captions shows where the keyword goes in the caption.

Step 4: Reply, send the resource, then ask one question

When someone comments the keyword, reply in the comments and send the resource by DM. Then ask one simple question that is easy to answer, such as what they want to figure out first. One question starts a real conversation, and a real conversation is where a lead begins. Reply to every comment and every DM, including the ones that are not about the keyword.

The scroll a little, reply to others habit

After you post, spend a few minutes on the app. Reply to comments on your own videos, then scroll a little and leave a genuine comment on posts from local businesses, other local creators and people who already follow you. The goal is to be a friendly, visible neighbor in your market. This is not outreach: do not pitch, do not send unsolicited DMs and do not ask anyone to work with you.

8 copy-ready examples of the loop

Each example gives you a comment keyword, the resource it sends, a one-line caption close and a two-line DM reply that sends the resource and asks one question. Each uses a different keyword, so you can run one at a time. Swap the bracketed parts for your own details and change any words that do not sound like you.

1. Neighborhood guide

Comment keyword: GUIDE

Resource it sends: A free [CITY] neighborhood guide.

Caption close:

Comment GUIDE and I will send you my free [CITY] neighborhood guide.

DM reply:

Hi [NAME], here is the [CITY] neighborhood guide you asked for. 🏡
Which part of town are you most curious about?

2. Local market cheat sheet

Comment keyword: MARKET

Resource it sends: A one-page local market cheat sheet.

Caption close:

Comment MARKET and I will send you the free [CITY] market cheat sheet.

DM reply:

Hi [NAME], here is the [CITY] market cheat sheet.
Are you thinking about buying, selling or just keeping an eye on things?

3. Buyer checklist

Comment keyword: CHECKLIST

Resource it sends: A free buyer checklist.

Caption close:

Comment CHECKLIST for the free buyer checklist.

DM reply:

Hi [NAME], here is the buyer checklist you asked for. ✅
What is the first thing you want to figure out about buying in [CITY]?

4. Home prep checklist

Comment keyword: PREP

Resource it sends: A free home prep checklist.

Caption close:

Comment PREP and I will send you the free home prep checklist.

DM reply:

Hi [NAME], here is the home prep checklist.
Are you planning a move this year, or getting ready early?

5. Local spots list

Comment keyword: SPOTS

Resource it sends: A list of favorite local spots.

Caption close:

Comment SPOTS for my list of favorite [CITY] spots.

DM reply:

Hi [NAME], here is my list of favorite [CITY] spots. 📍
Do you live in the area now, or are you thinking of moving here?

6. New construction questions

Comment keyword: BUILD

Resource it sends: A list of questions to ask on a new build tour.

Caption close:

Comment BUILD for the free list of questions to ask on a new build tour.

DM reply:

Hi [NAME], here is the new build questions list.
Are you looking at new builds, resale homes or both?

7. Move planning checklist

Comment keyword: MOVE

Resource it sends: A free move planning checklist.

Caption close:

Comment MOVE for the free move planning checklist.

DM reply:

Hi [NAME], here is the move planning checklist you asked for.
What would your next home need to have?

8. Home tour questions

Comment keyword: TOUR

Resource it sends: A list of questions to ask on a home tour.

Caption close:

Comment TOUR for my list of questions to ask on a home tour.

DM reply:

Hi [NAME], here is the home tour question list. 🔑
Are you planning to tour homes soon, or still in the research stage?

What to track

Watch these, in this order. The first ones move earliest, and the last ones are the real goal.

• DMs and comments: how many people ask for your resource and reply to your question.
• Saves and shares: a sign a video was useful enough to keep or pass along.
• Views and followers: a sign more people in your market are finding you.
• Real leads and clients: the conversations that become real business.

Results typically show in 60 to 90 days of consistent posting. That is a typical pattern, not a guarantee, and what you see depends on your market, your consistency and how you follow up.

What not to do

• Cold DM blasts or any outbound push. This loop is built on replies to people who reached out to you.
• Posting listings only. Lead with your market and buyer and seller tips, and keep listings as one part of the mix.
• Posting inconsistently. Three videos a week for a few weeks does more than ten in one day and then silence.
• Leaving comments and DMs unanswered. Every unanswered comment is a conversation that did not start.

Make the videos without starting from scratch

AgntFlow is a content creation and personal branding app for real estate agents. It makes the ideas, hooks, scripts, captions, hashtags and the finished video, personalized to your market, niche and audience, and the Scheduler reminds you when to post. Want to see what that looks like? Get your free week of posts written for your market. You can also try the Free Hook Generator for three hooks right now. For the full picture, read the simple social media marketing plan for agents.

Frequently asked questions