What to Post on Social Media as a Real Estate Agent: A Simple Weekly Mix

The quick answer

You should post at least 3 times a week, and build each week from a priority order: first, what makes your market special; second, buyer and seller tips; third, listings and tours as one part of the mix, never on their own. Start with text overlay videos, then add talking head videos once you are posting consistently. This is AgntFlow's view, not a promise, and results typically take 60 to 90 days of consistent posting.

Why the order matters

Market content comes first because it is what makes you the local agent people follow. A farmers market, a park, a lake or a normal Tuesday shows your market in a way a listing cannot.

Buyer and seller tips come second because they build trust. When someone learns something useful from you, you become the person they think of when they are ready.

Listings and tours come third because they work best as one part of the mix. Posted alone, they only speak to the few people who happen to be shopping for that exact home.

Niche down while you do this. Speak to one specific person with each post instead of trying to reach everyone. For the full picture, see the simple social media plan for real estate agents, and for a list of ideas to film first, see video ideas for new agents.

A simple sample week

Here is one way to fill 3 posts. It is an example, not a rule, so swap the days and topics to fit your market and your schedule.

• Post 1, a market special: a text overlay video of a local spot, with one hook on screen and the payoff in the caption.
• Post 2, a buyer or seller tip: a text overlay video with one useful tip. Add a talking head version once you are posting consistently.
• Post 3, another market special, or a listing or tour as part of the mix: pick whichever you have this week.

Text overlay videos use market B-roll, one hook on screen and the payoff in the caption. Our guide to real estate text overlay videos walks through the recipe, real estate video captions covers the caption, and real estate hashtags covers the set that goes last.

Need an opening line for this week's posts? Try the free hook generator to get hooks written for your market.

8 example post ideas for your week

Each idea gives you a priority bucket, a format, an on-screen hook, a one-line payoff and a comment keyword. The hooks are written to work anywhere, so use them as they are. The bracketed parts in the payoffs are yours to fill in, and each idea uses a different keyword.

1. Market special

Format: Text overlay

On-screen hook: "3 things locals do every weekend."

Payoff: Three quick spots worth adding to a weekend in [CITY], with a line on what each one feels like.

Comment keyword: LIST

2. Market special

Format: Text overlay

On-screen hook: "Myth: there is nothing to do here after 5pm."

Payoff: Three evening options in [CITY], from a walk to a late coffee, so newcomers see the real picture.

Comment keyword: EVENING

3. Buyer tip

Format: Text overlay

On-screen hook: "Homebuyers: check this before you fall in love with a house."

Payoff: Visit the street at different times of day and notice the noise, parking and who is out walking.

Comment keyword: SHOWING

4. Seller situation

Format: Text overlay

On-screen hook: "Before you pick a sale price, watch this."

Payoff: Look at what similar homes nearby actually sold for, then talk through your timeline before you choose a number.

Comment keyword: PRICE

5. Market special

Format: Talking head

On-screen hook: "What does a normal Tuesday actually feel like here?"

Payoff: Walk through a regular Tuesday in [CITY]: the morning coffee, the park, the traffic and the quiet evening.

Comment keyword: TUESDAY

6. Buyer tip

Format: Talking head

On-screen hook: "POV: you toured three houses and can't remember which was which."

Payoff: A simple way to take notes at every showing, so each home is easy to compare afterward.

Comment keyword: NOTES

7. Listing or tour, as part of the mix

Format: Text overlay

On-screen hook: "3 things to check on any home tour besides the kitchen."

Payoff: Three quick checks, such as natural light, storage and the street outside, shown over your tour footage.

Comment keyword: TOUR

8. Seller situation

Format: Talking head

On-screen hook: "Planning to move this spring? Do this first."

Payoff: A short list of what to sort out early, from timeline to paperwork, so spring does not sneak up on you.

Comment keyword: SPRING

What to leave out of the mix

• Only listings or home tours. They are fine as part of a mix, but not as the whole week.
• Only graphics or JUST LISTED posts. Video is the stronger format, so lead with it.
• Memes. They do not tell anyone why to follow you.
• Trend content unrelated to your market or niche. If it does not speak to your one specific person, skip it.
• Posting inconsistently. A steady 3 a week beats a burst followed by a gap.

Reply to every comment and DM

Posting is half of the job. Reply to every comment and DM. When someone comments the keyword, send them the resource, then ask them one question. Use the keyword as your call to action, because it keeps the conversation in the comments.

Plan and make the week in AgntFlow

AgntFlow is a content creation and personal branding app for real estate agents. It handles ideas, proven formats, hooks, scripts, captions, hashtags and the finished video, personalized to your market, niche and audience. The Text Overlay Video Editor makes 5 to 20 second videos from your own clips. The Scheduler reminds you when to post, and it does not post for you. If you want a few hooks right now, try the Free Hook Generator.

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