Short answer: script a short hook, read it from a teleprompter set near the lens, film one clip in one take, and keep the video short. Most stiff-looking videos come from trying to remember a script, not from a lack of charisma. When the words are in front of you, you can focus on your eyes, your pace and a bit of energy. The tips below cover framing, light, eye line, pace, trimming and captions.
Start with a short script
Write the first line before anything else. A short hook that says who the video is for gets you started without rambling. Keep the rest to one idea, written the way you talk. Our guide on what to say in real estate videos has a simple formula, and our list of reel hooks or the Free Hook Generator can give you an opener if you are stuck.
Framing and phone height
- Put the phone at eye level. Too low and the angle is unflattering. Too high and you look like you are looking up at someone.
- Frame from the chest up. Leave a little space above your head and keep your face near the top third of the screen.
- Film vertical. Short-form video is made for a vertical screen.
- Hold the phone steady. Use a tripod or lean it against something solid so you are not holding it with your arm.
- Check the background. A tidy, simple space keeps attention on you.
Use light from a window
Face a window so the light falls on your face. Soft daylight is flattering and free. Avoid standing with the window behind you, because it can turn you into a dark outline. If the sun is harsh, step back a little or film near a window with a sheer curtain.
Eye line and the teleprompter
Looking at the lens is what makes a viewer feel you are talking to them. The problem is that reading from notes sends your eyes down or sideways. A teleprompter that sits near the lens keeps your eyes close to the camera while you read. Our teleprompter guide covers how to read to camera without sounding like you are reading.
- Read the script out loud once before you film so the words feel familiar.
- Look at the lens for the hook and for the last line, since those are the moments that matter most.
- Pause and breathe at the end of each sentence instead of rushing to the next one.
Pace and energy
Most people speak too flat when a camera is on. Talk a bit more like you are telling a friend something good. Smile at the start, use your hands if that is natural for you, and keep your voice lively. Slow down on the key point so it lands. If a line feels hard to say, rewrite it in simpler words.
Film short takes, one clip at a time
A short video is easier to do in one take. If you stumble, start the sentence over and keep going, since a small mistake can be trimmed later. If you keep failing on one line, change the line. Film a few clips in a row once you have your setup, then move on. For how long to make each one, see how long a real estate reel should be.
Trim the dead air
The quiet before you start and after you finish does not need to be in the video. Cut it so the first word starts right away and the video ends when you finish talking. Remove long pauses and repeated starts too. Tighter videos feel more confident and more natural.
Add captions for sound-off viewing
Captions help your message get through when someone watches with the sound off. Check that your captions match what you said, keep them easy to read, and make sure they do not sit under the buttons of the app where the video is posted.
A quick checklist before you hit record
- Phone at eye level, vertical, steady.
- Window light on your face.
- Short script with a clear first line.
- Teleprompter text near the lens.
- One idea, one take.
Where AgntFlow fits
AgntFlow is an iOS app for real estate agents. Scripts with Dax, the AI scripting assistant, writes hooks, scripts, captions, and hashtags based on your market, niche, and tone. Record with Teleprompter lets you read your script on screen while you record, so you can look at the camera and stay on message, and the Talking Head Editor trims and polishes the clip. You still film your own clips.
Frequently asked questions
How do I look natural on camera as a realtor?
Script a short hook, read it from a teleprompter set near the lens, film one clip in one take, and keep it short. Use window light, put the phone at eye level and speak like you are talking to a friend.
Where should I put my phone when I film?
At eye level, vertical, and steady on a tripod or a solid surface. Frame yourself from the chest up with a little space above your head.
Do I need a teleprompter?
No, but it helps. It keeps your eyes close to the lens while you read, so you look at the camera instead of down at notes.
Do I need captions?
They are a good idea. Captions help your message get through. Check them for mistakes before you post.