Real Estate Content Calendar: A Simple 4-Week Plan to Copy

The quick answer

A simple real estate content calendar is 3 posts a week for 4 weeks, which is 12 posts. Start with text overlay videos, add one talking head video a week once you are posting consistently, and give every post its own comment keyword. Build the weeks in a priority order: what makes your market special first, then buyer and seller tips, with listings and tours as one part of the mix. You can plan the whole month in about 30 minutes. This is AgntFlow's view of a simple plan, not a promise of any result, and results typically show in 60 to 90 days of consistent posting.

The 4-week calendar

Each week has 3 posts on Monday, Wednesday and Friday. The days are an example, so move them to fit your week. The topics are written as topics, not hooks, so you can write your own on-screen hook for each one. This calendar stretches the weekly mix in our guide to what to post on social media as a real estate agent into a full month, with different topics in each week. Close every video with "Comment [KEYWORD] for the free guide," using the keyword in the last column. When someone comments, send the resource, then ask one question.

Week 1: Lead with your market

Start with what makes your market special. These are the easiest videos to film, and they set the tone for your account.

Week 2: Mostly market, with your first buyer tip

Keep going with your market, and add your first buyer tip.

Week 3: Buyer and seller tips, and your first talking head video

By now you have posted 6 videos. If you are posting consistently, this is the week to add one talking head video.

Week 4: A full mix, with a listing or tour as one part

This week brings it all together. The listing or tour sits next to market content and a buyer tip, never alone.

Need an opening line for each topic? Try the free hook generator to get hooks written for your market and niche.

For ideas on how to write the on-screen hook for each topic, see our guide to real estate reel hooks. For a bigger bank of topics, see our 24 Instagram Reel ideas for realtors. If you are brand new to TikTok, start with our first-week TikTok plan and come back here for the full month.

How to plan the month in about 30 minutes

You do not need a spreadsheet. Set a timer and work through four steps:

1. Pick the situation you speak to (5 minutes). Choose one person and one situation, so every post has someone in mind. If you need help, see how to niche down as a real estate agent.
2. List 12 topics (10 minutes). Write down 12 topics in priority order: what makes your market special first, then buyer and seller tips, with a listing or tour as one part of the mix.
3. Assign formats (5 minutes). Make most posts text overlay. Once you are posting consistently, make one a week a talking head video.
4. Assign a comment keyword to each post (5 minutes). Give every post its own keyword, tied to a free resource such as a neighborhood guide or a buyer checklist.

Use the last 5 minutes to put each post on your calendar, or in the AgntFlow calendar, which can publish it on the day. Our guide to how to schedule real estate social media posts covers how to build a simple rhythm.

How to batch film B-roll on your phone

Filming once for several posts saves time. A simple way to batch it:

• Make a shot list from your topics. Write the spot or scene you need for each topic, such as a park, a coffee shop or a quiet street.
• Do one or two outings. Visit the spots in one trip and film 2 or 3 short clips at each one, 5 to 10 seconds long.
• Film with your phone, nothing fancy. Hold it steady, film in good light and keep each clip simple.
• Save clips in one album. Name or group them by topic so you can find them when you build the video.
• Film a little extra. A few spare clips give you material for a post you add later.

For the full recipe on turning clips into a finished video, see real estate text overlay videos.

What to check after 4 weeks

At the end of the month, look at four things in this order. The first ones move earliest, and the last ones are the real goal.

• DMs and comments: how many people asked for your resource and replied to your question.
• Saves and shares: a sign a video was useful enough to keep or pass along.
• Views and followers: a sign more people in your market are finding you.
• Actual leads and clients: the conversations that become real business.

Then adjust. Keep the topics that got the most DMs, comments, saves and shares, and use them again with a new angle. Swap out the topics that got little response. Results typically show in 60 to 90 days of consistent posting, so treat your first month as a start, not a verdict.

Plan it in AgntFlow

AgntFlow is a content creation and personal branding app for real estate agents. It handles ideas, hooks, scripts, captions, hashtags and the finished video, personalized to your market, niche and audience. Here is how each part fits your calendar:

• Scripts with Dax: helps you write the words for each post.
• Text Overlay Video Editor: turns your phone clips into 5 to 20 second videos with one on-screen hook.
• Talking Head Editor: for your weekly talking head video.
• Home tour editor: turn your home tour clips into a ready-to-post video for your listing or tour post.
• Record with Teleprompter: read your script to camera more naturally.
• Calendar and publishing: schedule posts and publish to Instagram, TikTok and Facebook from the app.

Want to see what a week looks like? Get your free week of posts written for your market. For the full picture, read the simple social media marketing plan for agents.

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